Torino-based creator · agency owner · digital nomad

Italy is the setting.
Reinvention is the story.

I waited 20 years to move to Italy. Now I share what happens when you stop waiting and actually build the life you kept talking about.

Start a partnership ↗See the numbers ↓
Molly holding a glass of red wine
Molly eating gelato on a sunny street in Venice
THE REAL-LIFE ITALY DREAM
beauty, bureaucracy & all
ITALY TRAVEL✦TORINO✦FOOD & WINE✦LIFE ABROAD✦DIGITAL NOMAD LIFE✦HONEST STORYTELLING✦
01 · The story
Molly enjoying aperitivo

Twenty years of dreaming.
One very real leap.

At 37, with two cats, a business and a frankly unreasonable amount of logistics, I moved to Torino and started over.

I share the dreamy parts, obviously. I also share the paperwork, language mistakes, doctor visits, identity spirals and tiny daily victories that make people think, “Wait, maybe I could do this too.”

People come for Italy, Torino, wine and moving-abroad advice. They stay because they feel like they know me, they are rooting for me, and they want to see what happens next.

“My content starts with Italy, but the real story is reinvention. It is what happens when you decide it is not too late to want more.”
Molly working on her laptop

A creator who understands the brief

I've been on
both sides.

I'm not just a creator who knows how to make a Reel. I've been the person writing the brief, approving the budget, running the ads, hiring UGC creators and asking whether the content actually did anything.

As an agency owner and wine and hospitality marketer, I understand how to make content feel human and how to make a partnership useful for the brand.

Agency ownerPaid mediaUGC strategyWine & hospitality
02 · Audience & reach

Leading platform

Instagram is growing.
Fast.

Personal storytelling, useful Italy content and a community that does more than watch. They save, share, comment and follow the story.

1.1M+views in 30 days
466Kaccounts reached
+4,471net new followers
88.5%non-follower views
Instagram insights showing 1,111,699 views in 30 days
60.4%women
71%ages 25–54
58.1%Italy
15%United States
29.2%Torino

Most recent Instagram 30-day reporting period, July 2026.

03 · Cross-platform credibility

Consumer attention meets
professional influence.

TikTok

1.6Mannual views
  • 6,382 followers
  • 268.6K views in 28 days
  • 89.8K annual likes
  • Top video: 95K views

LinkedIn

728Kannual impressions
  • 5,974 followers
  • 299.5K members reached
  • 84% out-of-network reach
  • Top post: 169K impressions

Total community

17K+followers across 3 platforms

Italy-interested consumers plus senior people in food, beverage, hospitality, marketing and entrepreneurship.

04 · Ways to work together

Let's make something people actually care about.

I work with destinations, hotels, restaurants, wineries, cafés, lifestyle brands and creator tools that fit naturally into my life and my audience's interests.

Molly enjoying wine in an elegant hospitality setting
01Sponsored Reels & Stories
02UGC for brand-owned channels
03Destination & hospitality features
04Restaurants, cafés & wineries
05Product integrations
06Event coverage
07Long-form storytelling
08Content strategy & consulting
05 · Selected experience

Italy, wine and hospitality are not new territory.

Selected collaborations and editorial features. Campaign results are available for individual projects where reporting has been provided.

MonferratoCaffè BeatriceSassaiaDream of Italy

Have a place, product or story worth sharing?

Come be part of
what happens next.

For partnerships, UGC, hosted experiences and creative strategy.

Email Molly ↗Book a call ↗